Who we are

Providing our customers with everyday value cleaning products

We are the leading European manufacturer and supplier of Private Label and Contract Manufactured products for the domestic household and professional cleaning and hygiene markets.

Find out more about who we are and what we do from our company video.

Chris Smith

Strong performance recovery through 2023, with increasing momentum, positions McBride for long-term sustainable growth.

Chris Smith

Chief Executive Officer

A father and daughter cleaning

Our purpose

Everyday value cleaning products, so every home can be clean and hygienic.

We are a producer of cleaning products primarily for the home. We define the home as the dwelling that we live in and the people who live there. Our products clean laundry, dishes and general surfaces. In addition, we offer specialist aerosol products in Europe and personal care products in Asia Pacific.

Woman loading a dishwasher

Our vision

We will extend our position as the leading value producer of everyday consumer hygiene products, taking revenue to €1 billion through focused and sustainable divisional strategies.

We seek to provide our customers with a compelling overall offer, balancing their priorities for price, service and quality.

At a glance

>0%

of the top 50 grocery
retailers supplied

woman looking at the description of a product

0%

of our packaging 
is recyclable

Empty bottle packaging

0bn

units sold

hand holding capsule

0

colleagues globally

three team members in different outfits from different parts of the business

Our locations

Australia

McBride Australia Pty Limited (Office)

Belgium

Estaimpuis (Factory and Office)

Belgium

Ieper (Factory)

Denmark

Hammel (Factory)

Denmark

Holstebro (Factory)

France

Etain (Factory)

France

Moyaux (Factory)

France

Rosporden (Factory and Office)

Germany

Bonn (Office)

Hong Kong

McBride Hong Kong Holdings Limited (Office)

Italy

Bagnatica (Factory)

Luxembourg

Foetz

Malaysia

Malaysia (Factory and Office)

Poland

Strzelce Opolskie (Factory)

Spain

Sallent (Factory)

United Kingdom

McBride UK Head Office

United Kingdom

Middleton (Factory and Office)

Vietnam

Newlane Cosmetics Company Limited (Factory)

Woman loading dishwasher capsule

Our divisions

We manufacture and supply products for the domestic household and professional cleaning and hygiene markets.

See our divisions

Our Board & Corporate Governance

The Board of Directors is collectively responsible for the long-term success of the Company.

Meet our Board